How to get awesome PR on a tight budget.

We’ve all heard about the “Power of PR” – but how do you go about harnessing it and making it work for your company? Contrary to popular belief, Startups can actually generate effective PR for themselves without having to hire a big agency.  During this interactive session, you’ll get the inside scoop from a PR industry veteran on the foundational elements, strategies and valuable shortcuts you need to create buzz, attract investors and drive sales/traffic.

Facilitated by Emily Scherberth, Founder of Symphony PR & Marketing, Inc.

About the Speaker:

Symphony PR & Marketing, Inc. is a marketing and PR consultancy focused primarily on the technology and digital media industries. Symphony was founded by Emily Scherberth, who has more than 15 years of experience developing marketing strategy, branding initiatives, product launches and media relations campaigns for digital media, technology, automotive, CPG, travel/hospitality and sports companies.

Prior to launching Symphony PR & Marketing, Emily worked with YouTube during the company’s meteoric rise from 2006-2008. In addition to designing the reactive media relations response process for the online video leader, Emily provided internal communications support, strategic counsel and spearheaded major stories such as the “Best Inventions of 2006” and the “Persons of the Year” in TIME magazine.

As a senior member of the country's most respected agencies, Emily performed award-winning work for high-profile brands such as Yahoo!, Citysearch, Match.com, Nike, Nestlé, General Motors, Ford, Mitsubishi Motors, Automobili Lamborghini, Hilton Hotels Corporation, Boost Mobile and SBC (now AT&T). She has also received a 2007 PRism Award, a 2003 IABC Gold Quill Award and a 2003 LACP Magellan Award.

Emily is also a part-time professor at Loyola Marymount University (her alma mater) where she teaches two upper division courses on public relations strategy and social media.